5 good reasons to hire me
1. You’ll get salesmanship in print
I’ve helped clients get a 20:1 return on their investment, generating revenues in the millions of dollars. That, or better, is what I want for you. Let’s look at your goals together and come up with a plan.
2. A plan, you say?
Yes, a plan. I’ve planned multi-channel campaigns for global clients. I can help you plan and refine your content strategy, to squeeze every last drop of R out of your I.
3. I’m a creative, but I also do numbers
Got data? Great, I love numbers. Let’s work with your data and your metrics. We’ll develop a hypothesis, turn it into an actionable plan and then test, test, test until we get the best returns possible.
4. Multi-channel is my middle name
Actually, it’s Robert. But the point stands: in the last 10 years I’ve worked on printed direct mail, email, online content, video, audio, in-product messaging, above-the-line advertising, and more. I can help you get the right mix of content, and get that content right.
5. Together, we can do it faster and better
In more than 10 years as a copywriter, editor, and account director, I’ve seen most of the ways a campaign can go over budget or finish late. I don’t know about you, but I don’t have time or patience for any of them. Work with me; I can help you avoid them.
Plus, if you want a sixth reason…
And why shouldn’t you be demanding? Number 6 is simply that I won’t mess you around. Come to me with your goal or your problem, we’ll talk it over. If I’m the right person for the job, I’ll make my pitch. If I’m not, I’ll say so — and I’ll try and put you on to someone who can help.