Mindshare London is one of Europe’s leading ad agencies, offering a full range of services from account planning through content creation to media buying. Mindshare’s current and past clients include iconic British and global brands such as IBM, Facebook, Nike, Superdrug, Jaguar Land Rover, Magnum and Crowne Plaza.
The company wanted to improve its award entries. It needed to more fully capture the great work Mindshare’s planners, creatives and media buyers were doing. For this, it required a writer who understood advertising, account planning and creative content.
The writer had to be able to communicate what was unique about Mindshare’s approach in a way that would grab judges’ attention. He or she had to be able to do this to very tight word counts, turning feedback around efficiently while minimising the amount of work for Mindshare’s already very busy account directors and other specialists.
Based on a recommendation, the company started working with Wright and Brown in April 2018. With entries written by Wright and Brown as a starting point, Mindshare was shortlisted for the Marketing Masters Awards for its work on campaigns for War for the Planet of the Apes (Media, Gaming and Entertainment category), Fox’s Uncovering the Deep State (also Media, Gaming and Entertainment category) and Crowne Plaza (Travel, Leisure and Transport).
In June 2018 — based on the campaign’s outstanding creative and commercial and using award entries written by Wright and Brown — Mindshare won the Social & Influencer Grand Prix at Cannes for ‘Nothing beats a Londoner’.
“Wright and Brown has given us a consistent voice that showcases some of our best work in an amazingly well-written light. This has helped us win over judges on awards panels. We look forward to working with Karl and Karen in 2019.” Davina Rajoopillai, Projects & Events Manager, Mindshare