Wright & Brown

Karl Wright: journalist, editor, copywriter

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HP white paper marketing

16th May 2016 By Karl Wright

HP Defence white paper
We did this for an HP defence pitch in the US. The design studio got really excited and used lots of pictures of jets and tanks. We had to spoil their fun and point out that these were unlikely places to find a printer.

HP needed white papers on a range of subjects, including network security, regulatory compliance, network and device management, for its enterprise marketing programme. [Read more…]

Filed Under: Work Tagged With: enterprisemarketing

PC Pro: remote working

16th May 2016 By Karl Wright

PC Pro VPNs

Writing for PC Pro was one of my most demanding jobs. This piece about virtual private networks (VPNs) had two strands to it: an overview of the market in remote-connection technology and a hands-on look at a range of sample products. [Read more…]

Filed Under: Work Tagged With: magazines

Raspberry Pi education manual

16th May 2016 By Karl Wright

 

The Raspberry Pi Education Manual

In 2012, when the Raspberry Pi was just hitting the shops, and everyone and his dog wanted to know how to use it to get kids into code, Rob Cruse, Paul Kingett and I volunteered to help Computing at School (CAS) to produce the first Raspberry Pi manual for education. [Read more…]

Filed Under: Work Tagged With: howto

Starting conversations for O2

16th May 2016 By Karl Wright

Designed to reassure customers and overcome a barrier to purchase

The O2 Magazine is one of the most important sales tools for O2 retail staff. The company wanted it revamped. As well as a redesign, it needed content that staff could use as a conversation starter, but also articles that would help overcome common barriers to purchase.

And that’s why the Digital Parenting section was born. The editor commissioned me to write a series of articles about common fears parents often express when their children start using mobile phones and tablets to get online. [Read more…]

Filed Under: Work Tagged With: customerexperience, howto

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Recent Posts

  • Mindshare: awards entries for award-winning campaigns
  • The Rubicon Agency: AT&T in the US education market
  • PPRO: Politics, commerce and payments
  • Create an auto-updating Gantt chart in Excel: part 2
  • Grep! I’m in a bind

Topics

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Recent Posts

  • Mindshare: awards entries for award-winning campaigns
  • The Rubicon Agency: AT&T in the US education market
  • PPRO: Politics, commerce and payments
  • Create an auto-updating Gantt chart in Excel: part 2
  • Grep! I’m in a bind

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