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Karl Wright: journalist, editor, copywriter

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Kaspersky’s customer experience

16th May 2016 By Karl Wright

Kaspersky Did You Know IPM

In 2013, Publicis won the contract for Kaspersky Lab’s lifecycle marketing content. I was part of the pitch team and then became the account lead.

Working closely with Kaspersky’s global marketing director, we created an entirely new portfolio of customer experience (CX) content. Our goal was to cut the clutter, write snappier copy, and focus in every case on a single conversion event.

[Read more…]

Filed Under: Work Tagged With: customerexperience, techmarketing

Starting conversations for O2

16th May 2016 By Karl Wright

Designed to reassure customers and overcome a barrier to purchase

The O2 Magazine is one of the most important sales tools for O2 retail staff. The company wanted it revamped. As well as a redesign, it needed content that staff could use as a conversation starter, but also articles that would help overcome common barriers to purchase.

And that’s why the Digital Parenting section was born. The editor commissioned me to write a series of articles about common fears parents often express when their children start using mobile phones and tablets to get online. [Read more…]

Filed Under: Work Tagged With: customerexperience, howto

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Topics

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Recent Posts

  • Mindshare: awards entries for award-winning campaigns
  • The Rubicon Agency: AT&T in the US education market
  • PPRO: Politics, commerce and payments
  • Create an auto-updating Gantt chart in Excel: part 2
  • Grep! I’m in a bind

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