Karl Wright: journalist, editor, copywriter
For The Brief, its new customer magazine, Royal Mail needed content for small-business owners that would both build its brand and give readers something of measurable value for their business.
The desired conversion action was for the customer to use a Royal Mail service in conjunction with their existing — predominantly digital — marketing activities, in a way that measurably benefited their business. [Read more…]
In 2012, when the Raspberry Pi was just hitting the shops, and everyone and his dog wanted to know how to use it to get kids into code, Rob Cruse, Paul Kingett and I volunteered to help Computing at School (CAS) to produce the first Raspberry Pi manual for education. [Read more…]
The O2 Magazine is one of the most important sales tools for O2 retail staff. The company wanted it revamped. As well as a redesign, it needed content that staff could use as a conversation starter, but also articles that would help overcome common barriers to purchase.
And that’s why the Digital Parenting section was born. The editor commissioned me to write a series of articles about common fears parents often express when their children start using mobile phones and tablets to get online. [Read more…]