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Karl Wright: journalist, editor, copywriter

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Marketing tips for Royal Mail

16th May 2016 By Karl Wright

 

How often should I email my customers | Royal Mail

For The Brief, its new customer magazine, Royal Mail needed content for small-business owners that would both build its brand and give readers something of measurable value for their business.

The desired conversion action was for the customer to use a Royal Mail service in conjunction with their existing — predominantly digital — marketing activities, in a way that measurably benefited their business. [Read more…]

Filed Under: Work Tagged With: howto, marketing

Raspberry Pi education manual

16th May 2016 By Karl Wright

 

The Raspberry Pi Education Manual

In 2012, when the Raspberry Pi was just hitting the shops, and everyone and his dog wanted to know how to use it to get kids into code, Rob Cruse, Paul Kingett and I volunteered to help Computing at School (CAS) to produce the first Raspberry Pi manual for education. [Read more…]

Filed Under: Work Tagged With: howto

Starting conversations for O2

16th May 2016 By Karl Wright

Designed to reassure customers and overcome a barrier to purchase

The O2 Magazine is one of the most important sales tools for O2 retail staff. The company wanted it revamped. As well as a redesign, it needed content that staff could use as a conversation starter, but also articles that would help overcome common barriers to purchase.

And that’s why the Digital Parenting section was born. The editor commissioned me to write a series of articles about common fears parents often express when their children start using mobile phones and tablets to get online. [Read more…]

Filed Under: Work Tagged With: customerexperience, howto

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Recent Posts

  • Mindshare: awards entries for award-winning campaigns
  • The Rubicon Agency: AT&T in the US education market
  • PPRO: Politics, commerce and payments
  • Create an auto-updating Gantt chart in Excel: part 2
  • Grep! I’m in a bind

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