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Kaspersky’s customer experience

16th May 2016 By Karl Wright

Kaspersky Did You Know IPM

In 2013, Publicis won the contract for Kaspersky Lab’s lifecycle marketing content. I was part of the pitch team and then became the account lead.

Working closely with Kaspersky’s global marketing director, we created an entirely new portfolio of customer experience (CX) content. Our goal was to cut the clutter, write snappier copy, and focus in every case on a single conversion event.

[Read more…]

Filed Under: Work Tagged With: customerexperience, techmarketing

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Recent Posts

  • Mindshare: awards entries for award-winning campaigns
  • The Rubicon Agency: AT&T in the US education market
  • PPRO: Politics, commerce and payments
  • Create an auto-updating Gantt chart in Excel: part 2
  • Grep! I’m in a bind

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