PPRO is a London- and Munich-based fintech specialising in online payments. In February 2017, a panel of 18 venture-capitalist and finance industry experts named the company as ‘one to watch’. Wright & Brown has worked for PPRO for over a year.
Our first job was to write the company’s regional payment reports for 2016. Simultaneously a lead-gen and a brand-awareness tool, these reports give payment professionals a country-by-country overview of the state of e-commerce, online payments, and general market conditions on each continent.
Since then, we’ve worked with PPRO on PR, regulatory, lead-gen, and brand awareness content. We’ve covered everything from the implications of Brexit for UK fintech to the challenges US e-commerce faces in expanding overseas. In 2017, we helped the company research and write the 450-page PPRO Payment Almanac, the first comprehensive guide to online payment methods worldwide.
In-depth research and reportage
One of the interesting things about working with PPRO, is the breadth of the topics we cover. The same piece of content might cover the technical advantages of a specific payment method but also the politics of given market and how that might impact a merchant’s decision to invest there.
“I’ve been working with Wright & Brown for about a year now and as a monthly freelance contributor Karl has quickly become like a core part of our team. It is great to be able to rely on Karl for superb quality writing and editing as well as great market research. As both a journalist and marketeer, he offers the perfect mix for all company needs. What’s more; he constantly comes up with additional ideas and proactive input that adds a tremendous amount of value. We highly recommend working with Wright & Brown for high-quality research, writing and editing.”
Elke Wößner-Probst, Head of Marketing, PPRO.