Our approach to your blog is tailored to you. A blog post for SEO purposes can be very different from one designed to build brand awareness or show thought leadership.
We can help you:
- Tailor each post to your business goals and your readers’ priorities.
- Write engaging, informative posts, to brand guidelines.
- Validate your message with unique data and proof points.
We don’t create ‘business beige’ blog content.
No matter what their purpose, your blog posts should be original, engaging and read as well as something in a magazine or newspaper. We’ll make that happen.
Wait. Can’t we just get AI to write our blogs?
If you’re thinking about hiring a human writer to create blog posts for you, you’ve probably noticed some of the pitfalls of over-reliance on generative AI.
When you work with Wright & Brown, we promise that your blogs will:
- Contain original, exciting, engaging new ideas (if that’s what you want).
- Be unique to your site. No ‘industry averaged’ AI copy-pasta.
- Contain only checked and validated data. We do not hallucinate.
Yes, we do use AI. We use it to get us to speed up research. We use it to check and test ideas and our understanding of those ideas. We use it to organise information.
We do not use it to think for us or write finished drafts. We definitely do not use it for research, without cross-checking its findings against ‘known-good’ sources.
What about metrics?
We’ve written blogs for a range of different purposes. This includes brand building, establishing thought leadership, defining new market categories, supporting the sales journey — and more.
For SEO purposes, we’ve helped clients:
- boost impressions by 157%
- increase organic clicks by 175%
- improve their average search position by 33%
Some samples of blog posts we’ve written
A client’s view
“Karl and the team have been amazing to work with. Their professionalism, attention to detail, and consistently delivering on time have made them an invaluable partner. What really stood out to me was the depth of research put into every piece, showing that they care and take the time to understand both our industry and our audience. Highly recommend!”
Marketing Manager, IT Services & Cyber Security Company
Next steps
If you need a blog post or a series of blog posts, as part of a campaign, get in touch with us.
Let’s have a conversation about how you can create some content that stands out in a good way, pulls your audience in and keeps it coming back.
Karl Wright and Karen Brown are researchers and writers with more than two decades’ experience creating engaging, effective blog content for B2B tech marketers.