Whether your brand needs to present its point of view, build the profile of a senior executive or re-frame a topic to suit your strategy, bylined and placed media can help.
And we can help you.
Why Wright & Brown for bylined or placed media?
Done right, bylined and placed media are highly efficient ways of achieving a range of marketing goals. Done wrong, they’re a waste of money.
Drawing on our journalistic backgrounds and 20 years of marketing and PR experience, we will help you:
• Understand what’s compelling, relevant and new about your story.
• Frame that in a way that makes editors sit up and take notice.
• Communicate in a way that illuminates, inspires and motivates your audience.
But we know that you’re not just here to “tell a story”. You want to see measurable results from your media activity.
That’s why it’s important that we bring both marketing and journalistic experience to the job of writing your content.
Wright & Brown will help you craft articles that achieve your business goals without the hard sell, and offer value to editors, publications and readers.
Get the reach, visibility, brand awareness and business impact you need. Work with us.
We’re like AI, but better
AI is great for creating content because it’s been trained on massive amounts of data, allowing it to spot novel and interesting connections in your source material.
So, a bit like a writer and researcher with twenty years of experience in B2B tech? Only, we don’t hallucinate fake citations or write meaningless, but plausible sounding, copy.
Here’s what we do use AI for:
- Parsing, synthesising and annotating large bodies of research, fast.
- Finding new and testing new ideas and ways of understanding data.
- Testing and iterating content plans and article structures.
What we don’t ever do, is let AI think for us or trust the first draft of any research or data analysis we use it for. Check and second check is the rule.
Next steps
To discuss how we can help you with placed and earned media content, and see samples of our work, please get in touch.
Wright & Brown has been writing thought-leadership and editorial content for major brands since 2016.