Case studies can be the most convincing, impactful content in a B2B marketer’s toolkit. They show readers exactly how what you sell has benefited a company just like theirs.
Whether you’re at the start of the process, and you need help selecting and interviewing the right customers, or you just need someone to do the final write-ups, we can help.
Let us help you create perfect case studies
We’ve written case studies for some of the biggest names in B2B technology. When you work with us, we can:
• Help you select the right customers and the right stories.
• Through interviews and data collection, gather the evidence you need.
• Plan and write the most impactful case study possible.
It’s an à la carte menu. If you already have the details, we can skip the research and go straight to writing.
Done in the right way the process of writing a case study doesn’t just help you create a useful sales-enablement tool.
Writing a case study can strengthen your relationship with the subject of the case study. It can also gather intelligence to improve the customer experience.
That’s what Wright & Brown delivers.
We’ll help you avoid these case-study pitfalls
This is what we WON’T do:
• Write over-long case studies, padded with irrelevant and uninteresting detail.
• Fail to properly define the problem, solution and outcome.
• Omit the necessary proof of success in the concluding section.
Just avoiding these common problems will already put you ahead of many of your competitors. Having a lively, readable, concise case study will do the rest.
Some samples of case studies we’ve written:
A client’s view
“Not only does Karl manage to interpret a highly technical, jargon-filled content into a digestible piece of editorial, he supplements that content with valuable industry insights boosting quality of the thought leadership, taking it onto another level.”
Lala Huseynli, Head of Markting, xLabs
Next steps
We can help you turn out high-quality case studies, at speed, from an almost standing start, fast.
Wright & Brown is a copywriting and research partnership that specialises in helping B2B companies tell complex stories in interesting and effective ways.