Wright & Brown

A writing and research partnership | Karl Wright & Karen Brown

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E-book marketing for B2B brands

Engage and educate readers to generate leads. Take your complex message and turn it into a compelling, convincing, page-turner of an e-book.

We can help you create an e-book that:

• Offers your readers valuable insights, giving them a reason to engage.
• Is also crafted to land your marketing message and achieve your goals.
• Uses design thinking to create a lively, varied, engaging, content flow.

Why choose Wright & Brown for your e-book

E-books aren’t just long white papers. A good e-book should offer your readers insights that help them make decisions and solve problems.

We’ll help you create an e-book that — for one of your qualified leads — is a genuine page turner.

Drawing on two decades of B2B marketing experience, we will:

  • Turn your idea into an exciting, convincing, effective e-book.
  • Plan and manage content creation for maximum efficiency.
  • Use design-led writing for a visually rich, high-engagement experience.

Whatever your conversion goals, we can help you craft an e-book that delivers the metrics you need.

The e-book pitfalls we’ll help you avoid

Have you suffered from e-book pitfalls in the past:

  • Writers who can’t get their head around your subject?
  • Content that’s stodgy, bland and doesn’t offer value?
  • Slipping timelines and expanding budgets?

We’ve worked with some of the biggest names in B2B technology to create e-books that they loved. E-book marketing should be easy. Work with us, and it can be.

Some samples of our e-books

Next steps

If you need an e-book, or you’re just starting the process and want some advice on how to make sure things run smoothly, get in touch with us now.

Email us today



Wright & Brown (Karl Wright & Karen Brown) has two decades’ experience creating e-books that help B2B technology brands engage, inform and generate leads.

Got a question?

    Then email us.    

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Recent Posts

  • To win awards, Mindshare needed a new approach
  • Now explain highly technical AT&T networks to time-poor teachers
  • “We need the definitive e-commerce and payments guide”
  • How to make an auto-updating Gantt chart in Excel: part 2
  • Who’s using my local DNS? Here’s how to find out

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