Wright & Brown

A writing and research partnership | Karl Wright & Karen Brown

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The Wright & Brown portfolio

We are Wright & Brown, a writing and research partnership. We’ve worked with some of the world’s most interesting tech companies.

We’d love to work with you. Here are a few samples of our work.

Blog posts

Whether it’s introducing a rebrand, defining and owning a product category or showing thought leadership, we’ve blogged about it.

9 ways for brands to create a fan frenzy with Fooji
Treezor: fintech innovation behind the scenes
A guide to
NIS2 for OT Cybersecurity
Ready for the eVTOL aviation revolution?










Press articles

Drawing on a background in magazine journalism, we write articles for publication in the mainstream and specialist press.

Ever fancied starting up your own bank? Well, here’s how
Meet the stealthy American payments revolution
Data-driven decision making is transforming construction
Building future power with hydrogen gas turbines









White papers

Convince prospects with complex, evidenced arguments based on data, original research and your marketing message.

United Nations
Virtusa
Thales
Xylem








Ebooks

Make your message intriguing, convincing, easy to understand and quick to parse, with ebooks that grab your audience’s attention.

OpenText
Rockwell Automation
PPRO
Booking.com










Web copy

Need landing pages that convert, product pages that sell to a time-poor audience with complex needs, or something else? Let us help.

Prevedere
Nextira
OpenText
Rockwell Automation










Emails

Drive conversions, increase engagement or build an audience with concise, compelling, targeted marketing emails.

HP printers
Kaspersky Lab
PPRO
Rockwell Automation









In-product messages (IPMs)

In the 2010s, I was an agency account lead and copywriter for Kaspersky Lab. We reworked its IPMs to achieve click-through of up to 15%.

Expiry notice
Storage promo
Mac expiry
Windows 10








Client recommendations

“Karl is an outstanding writer, who has supported our content work here at Edelman for quite some time now. He really captures the essence of what our clients want to say, and – with a lovely turn of phrase – brings this to life in great blog posts, by-lines, toolkits, media releases and other content, promptly and always to deadline. It’s a true joy working with Karl… “
Tim Weber, Managing Director & EMEA Head of Editorial, Edelman

“Karl is an exceptional writer – he has the ability to simplify difficult concepts and jargon into easy-to-understand, digestible content.”
Nitha Sri-Englander, B2B Senior Director, Edelman

“Not only does Karl manage to interpret a highly technical, jargon-filled content into a digestible piece of editorial, but also he supplements that content with valuable industry insights.”
Lala Huseynli, Head of Marketing, xLabs, Virtusa

“It is great to be able to rely on Karl for superb quality writing and editing as well as great market research. As both a journalist and marketeer, he offers the perfect mix for all company needs.”
Elke Wößner-Probst, VP of Global Marketing & Communications, PPRO

“Karl is THE professional every company wants and needs to have in their organisation to ensure projects run super smoothly…”
Gideon Luke, Global Director of Consumer Engagement, Kaspersky Lab

“We were immediately impressed by Karl’s professionalism and most of all his level of knowledge of the tech, advertising and data landscape.”
Sabrina Bailey-Navalón, Marketing Director, Xaxis (WPP)

“Karl created content for highly technical audiences, including buyers and users of commercial and backbone networking equipment. His technical understanding and ability to succinctly communicate facets of complex projects were second to none. It was always a pleasure to work with Karl.”
Adam Wood, Associate Director, Edelman

Got a question?

    Then email us.    

Recent Posts

  • To win awards, Mindshare needed a new approach
  • Now explain highly technical AT&T networks to time-poor teachers
  • “We need the definitive e-commerce and payments guide”
  • How to make an auto-updating Gantt chart in Excel: part 2
  • Who’s using my local DNS? Here’s how to find out

Topics

customerexperience howto

Recent Posts

  • To win awards, Mindshare needed a new approach
  • Now explain highly technical AT&T networks to time-poor teachers
  • “We need the definitive e-commerce and payments guide”
  • How to make an auto-updating Gantt chart in Excel: part 2
  • Who’s using my local DNS? Here’s how to find out

Company information

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