At Wright & Brown, we’ve written hundreds of white papers for B2B technology clients in cyber security, fintech, aviation, energy, cleantech, adtech — and more.
We can help you:
- Choose and frame a white paper topic to match your business goals.
- Research your white paper, using internal and external sources.
- Plan the white paper, from layout to project management.
- Write the first draft, to agreed budgets, timelines and brief.
- Manage stakeholders to ensure a smooth, easy feedback process.
- Finalise amends within the agreed amends cycle.
What you get when we write your white paper
When Wright & Brown writes a white paper for you, you get:
- A white paper that fits your brief and business goals.
- Concise, crisp, punchy prose that’s enjoyable to read.
- No turgid, jargon-laden, cliché-ridden business-speak.
- An easy, streamlined, efficient writing process.
- No surprises. You stay on brief; we’ll stick to budgets and timelines.
- Speed. Need it done fast, without compromising quality? Get in touch now!
We’ve been doing this a long time. We’ll make your life easy and help you hit your targets.
Why research makes or breaks a B2B white paper
How we approach research depends on your preferences and needs. Some clients want to use only their own internal data. Others want extensive external research.
Here’s what we can do to make your white paper stand out:
- Conduct professional interviews with your stakeholders and clients.
- Analyse and interpret data, owned or third-party, to build narratives.
- Use journalistic techniques to add colour, interest and context.
- Match the research to your business goals and messaging.
- Use this reconciled data to build a rich, compelling and relevant narrative.
It’s an à la carte menu. Choose the items relevant to your needs.
The white-paper headaches we help you avoid
What we will never do when we work on your white paper:
- Use generative AI to do fast, sloppy research and planning.
- Cite old, low-quality or unverified sources and stats.
- Create something that’s dull, badly written or inaccurate.
- Rush the job to make money, without caring about the output.
We’ve helped lots of companies who’ve had to clean up after these kinds of projects.
Far better to just avoid them from the start.
Some samples of our B2B technology white papers
Here are some of the white papers we’ve written for clients.
A client’s view
“Karl was our go-to writer for numerous projects. He created content for highly technical audiences, including buyers and users of commercial and backbone networking equipment. His technical understanding and ability to succinctly communicate facets of complex projects were second to none. It was always a pleasure to work with Karl.”
Adam Wood, Communications Consultant
Next steps
If you need a white paper written, or you’re just starting the process and want some advice on how to make sure things run smoothly, get in touch with us now.
For more than two decades, Karl Wright and Karen Brown have been creating detailed, tailored white papers for B2B tech marketing brands in the UK, US, Europe and Asia.