The Rubicon Agency specialises in marketing for technology companies. It has worked with some of the biggest names in the tech sector, including Cisco, Oracle, Xerox and Symantec.
In 2017, Rubicon was contracted to help the AT&T Public Sector team create educational and demand-generation content for the US education sector. The campaign addressed customers across the length of the sales funnel with a wide range of assets.
I was commissioned to write two interactive white papers, one for school management teams and one for specialist advisors working in the sector. The papers had to explain the different managed networking options available to schools, making clear the technical, policy and educational implications inherent in each option.
Working together with Rubicon from the planning stages, I mapped out the narrative flow of both white papers. I then wrote the copy for both assets and worked with Rubicon and the end-client at AT&T to take the papers through amends from the product and legal teams in the US.
“We needed a copywriter with tech experience who also understood marketing and sales. And we needed someone we could trust to have direct contact with our client. Karl ticked all those boxes. The client liked Karl’s copy and we enjoyed having him on the project. We’ve worked with him since and I hope we’ll work with him again in the future.”
Andrew Miller, Co-founder & Director, The Rubicon Agency