Wright & Brown

A writing and research partnership | Karl Wright & Karen Brown

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Infographics for B2B marketing

Create shareable infographics that instantly communicate complex ideas. Build reach, drive awareness and generate leads, with design thinking and design-led writing.

We can help you create infographics that:

• Are informative, visually engaging, and highly shareable.
• Communicate your value in a way that creates a ‘light-bulb moment’.
• Builds brand awareness and drives conversions with your audience.

Why choose Wright & Brown for your infographic

An infographic shouldn’t just be a list of bullet points and statistics that your writer hands to your designer.

When we write the copy for your B2B tech infographic, you get:

• Your complete narrative in a nutshell, written for a visual medium.
• A beat-by-beat story that lands a compelling message with every beat.
• A message with a hook your audience will want to share.

Can’t we just get AI to do this?

AI infographic generators are great if you’re on a limited budget, need a fast turnaround or simply need infographics in such a volume that automated generation makes sense.

But if you’re using an AI to create the visuals, then the words need to work even harder. We craft copy that helps even generic graphics tell a unique story in an interesting way.

Some samples of our infographics

A client’s view

“Karl is a consummate professional with a calm and reassuring manner. Both of these qualities combined with his excellent business skills make him a great person to work with. He is quick to turn work around and he is always very honest about deadlines. He gets things right first time on numerous occasions with no need for rounds of amends. All round great bloke.”
Gina Hough, International PR agency founder and experienced comms and business development consultant. CRN Awards judge.

Next steps

If you need an infographic, whether as a standalone piece or part of a broader campaign, let’s talk.

Email us today



Write better infographics, with Wright & Brown. We’re a copywriting partnership that specialises in making complex B2B tech stories engaging and compelling.

Got a question?

    Then email us.    

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Recent Posts

  • To win awards, Mindshare needed a new approach
  • Now explain highly technical AT&T networks to time-poor teachers
  • “We need the definitive e-commerce and payments guide”
  • How to make an auto-updating Gantt chart in Excel: part 2
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